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Navroz 2022
Online Brand Identity 2022
Date
March 15, 2022
Project
Online Brand Identity 2022
Services
Online Brand Guidlines
Online

Updated 02/08/2021

The Signature

The Navroz Mubarak Signature is defined within a clear space and has been delineated in relation to other content in order to make it instantly recognizable at any size and in any context.

The Navroz Mubarak Signature

The Navroz Mubarak Event Signature

The Protective Space

The Navroz Mubarak Signature

The Signature is based on a geometric icon matched with a typeface that represents the cutlural aspect of the celebration. The Signature and The EVENT Signature have been carefully constructed to maintain perfect legibility at any size and on any application.

The Signature may not be altered in any way and the assigned protected spaces are to be respected on all applications.

• The protected space around the signature is equal to 50% icon height
• The space between the icon & the type is equal to the cap height of the letter “A”.
• The space between “Navrox Mubarak” and “New Beginnings” is equal to the cap height of 2 of the letter “A” stacked vertically.

The Navroz Mubarak EVENT Signature with Tagline

• The prescribed distance between The Signature and Tagline is 1x the letter “A”

The Navroz Mubarak EVENT Signature
Based on a geometric icon

• The prescribed distance between The Signature and Event Title is 2x the letter “A”
• The prescribed distance beteween Event Title & Tagline is the letter “A

Typography

The typography selected is unique and simple to use. a Antara Distance is to be used only in titles. Cinzel Decorative Bold is to be used for text, schedules and any other content to descirbe the event. All text must always be used in capital letters.

a Antara Distance

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Cinzel Decorative Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Color Gradient

There are four assigned themes and each has its own color gradient. The colors are to be used as backgrounds behind the pattern.

LOTUS

VIOLET

IRIS

DAHLIA

White

RGB
255 255 255

CMYK
0 0 0 0

WEBHEX
FFFFF

Black

RGB
0 0 0

CMYK
70 35 40 100

WEBHEX
00000

Texture Background Pattern

Each theme has one background pattern made up of image of repeating flower. This is the official background pattern assigned for use on all marketing materials. The pattern will be used as a background texture only, on any of the four  gradient colors at a 15% opacity.

 

 

Applications:

We have created a set of templates for each theme in common formats that can be easily applied to social media and digital platforms, such as Facebook, Instagram, sliders and newsletters.

Web Slider / Newsletter Header Image: 2360px x 900px

Facebook: 3000px x 4000px

The.Ismaili: 1150px x 650px

Instagram: 1080px x 1080px

Instagram Story” 1080px x 1920px