Merging the brand
The primary objective of the identity was first to merge the corporate brand (5 crescents) and the host city (Dubai) to create the 2016 games identity. The host city being located in the United Arab Emirates, had to convey its culture while at the same time signifying that this was the 2016 Jubilee game event.
Sport Icons
The primary objective of the identity was first to merge the corporate brand (5 crescents) and the host city (Dubai) to create the 2016 games identity. The host city being located in the United Arab Emirates, had to convey its culture while at the same time signifying that this was the 2016 Jubilee game event.