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Navroz 2021 Celebration Identity
Date
March 4, 2021
Project
Navroz 2021 Celebration Identity
Services
Online Brand Guidlines
Online

Updated 02/08/2021

The Signature

The Navroz Mubarak Signature is defined within a clear space and has been delineated in relation to other content in order to make it instantly recognizable at any size and in any context.

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The Navroz Mubarak Signature

The Navroz Mubarak Event Signature

The Protective Space

The Navroz Mubarak Signature

The Signature is based on a geometric icon matched with a typeface that represents the cutlural aspect of the celebration. The Signature and The EVENT Signature have been carefully constructed to maintain perfect legibility at any size and on any application.

The Signature may not be altered in any way and the assigned protected spaces are to be respected on all applications.

• The protected space around the signature is equal to the icon height
• The space between the icon & the type is equal to the cap height of the letter “A”.
• The space between “Navrox Mubarak” and “Hope Springs Eternal” is equal to the cap height of 2 of the letter “A” stacked vertically.

The Navroz Mubarak EVENT Signature with Tagline

• The prescribed distance between The Signature and Tagline is 1x the letter “A”

The Navroz Mubarak EVENT Signature
Based on a geometric icon

• The prescribed distance between The Signature and Event Title is 2x the letter “A”
• The prescribed distance beteween Event Title & Tagline is the letter “A

Typography

The typography selected is unique and simple to use. a Antara Distance is to be used only in titles. Cinzel Decorative Bold is to be used for text, schedules and any other content to descirbe the event. All text must always be used in capital letters.

a Antara Distance

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

Cinzel Decorative Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Color

There are four assigned themes and each has its own color. The colors are to be used on backgrounds only when the provided Event Images are not used.

Rose

RGB
238 95 128

CMYK
0 78 29 0

WEBHEX
ee5F80

Sapphire

RGB
99 163 187

CMYK
62 23 20 0

WEBHEX
63a3bb

Sunrise

RGB
255 212 43

CMYK
1 15 92 0

WEBHEX
ffd42b

Crimson

RGB
226 0 28

CMYK
0 98 98 0

WEBHEX
e4001c

White

RGB
255 255 255

CMYK
0 0 0 0

WEBHEX
FFFFF

Black

RGB
0 0 0

CMYK
70 35 40 100

WEBHEX
00000

Theme Image

Each theme has its own background image of a flower. These are the official background images assigned for use on all marketing materials. In unique instances, a background color can be selected from the prescribed color palette using the formulas specifed in Color section above.

Rose

Sapphire

Sunrise 

Crimson

Texture

In order to better frame the Event Signature a unique graphic “texture” has been selected. The texture is to be applied to the upper right corner and to the lower left corner on all collateral. (see Templates below) The texture must be filled in White and then given an Opacity of 25%.

 

Applications: The “Rose” Theme

We have created a set of templates for each theme in common formats that can be easily applied to social media and digital platforms, such as Facebook, Instagram, sliders and newsletters.

Facebook: 3000px x 4000px

The.Ismaili: 1150px x 650px

Instagram: 1080px x 1080px

Instagram Slim” 1080px x 1920px

Web Slider / Newsletter Header Image: 2360px x 900px