Group JKC WorkCaseStudy, English, pll_59944a6b0ea35
Case Study
Jubilee Games 2016
Date
August 16, 2017
Project
Jubilee Games 2016
Services
Brand/Identity development. Creative. Print Production, Graphic design, Event graphics
Online

Excel. Compete. Unite.

The 2016 Jubilee Games was an eight-day event to be held between 22 – 29 July in Dubai, United Arab Emirates that brought Ismaili Muslims from around the world together to celebrate excellence in competitive sport. GroupJKC was awarded the mandate to be the official brand/event agency for the games.

motif
jg_logo3
type4
logo-merge3

Merging the brand

The primary objective of the identity was first to merge the corporate brand (5 crescents) and the host city (Dubai) to create the 2016 games identity. The host city being located in the United Arab Emirates, had to convey its culture while at the same time signifying that this was the 2016 Jubilee game event.

Sport Icons

The primary objective of the identity was first to merge the corporate brand (5 crescents) and the host city (Dubai) to create the 2016 games identity. The host city being located in the United Arab Emirates, had to convey its culture while at the same time signifying that this was the 2016 Jubilee game event.

sporticonsblue4
Sport-icons-4
Brand1

Golden Jubilee Torch

As part of the communications and event management mandate, GroupJKC was required to  develop print campaigns to reach the global audience. 8-day digital marketing campaigns to be displayed and the Dubai Sports World venue. Apply the brand to merchandising products sold during the event and the uniforms for athletes from 16 countries.

Torch_main
torch5
torch4
torch2
torch3

Digital & Print marketing / Brand application

As part of the communications and event management mandate, GroupJKC was required to  develop print campaigns to reach the global audience. 8-day digital marketing campaigns to be displayed and the Dubai Sports World venue. Apply the brand to merchandising products sold during the event and the uniforms for athletes from 16 countries.

poster-4
programGuide

Merchandising / Uniforms

As part of the communications and event management mandate, GroupJKC was required to  develop print campaigns to reach the global audience. 8-day digital marketing campaigns to be displayed and the Dubai Sports World venue. Apply the brand to merchandising products sold during the event and the uniforms for athletes from 16 countries.

Merchandise1
Uniforms2
mugs
Uniforms

Digital Marketing

As part of the communications and event management mandate, GroupJKC was required to  develop print campaigns to reach the global audience. 8-day digital marketing campaigns to be displayed and the Dubai Sports World venue. Apply the brand to merchandising products sold during the event and the uniforms for athletes from 16 countries.

Digital1
poster-4

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